UTM Generator
Add utm_source, utm_medium and utm_campaign parameters to your campaign URLs for analytics tracking.
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Generate UTM Link
Enter the full URL (must start with https:// or http://).
Where the traffic comes from (required).
Marketing channel / medium (required).
Campaign name (required).
Paid search keywords (optional).
A/B test or ad variation (optional).
Generated UTM Link
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What are UTM parameters?
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UTM parameters are standard query-string fields (utm_source, utm_medium, utm_campaign, etc.) added to a URL so analytics tools can attribute traffic by source, medium and campaign.
Which fields are required?
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utm_source, utm_medium and utm_campaign are treated as required in practice. utm_term and utm_content are optional and useful for paid search or A/B tests.
Where can I use the generated link?
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Use it in ads, email, social posts, QR codes and other outbound links. Google Analytics and similar tools show these parameters in campaign reports.
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