ROAS Calculator
Enter ad spend and revenue to calculate ROAS, ROI, ACoS and net profit or loss instantly.
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ROAS Calculator
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What is ROAS?
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ROAS (Return on Ad Spend) measures revenue generated for each unit of ad spend: Revenue ÷ Ad spend.
What is a good ROAS?
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Target ROAS depends on industry, margin and business model. Many performance campaigns treat 2x+ as a useful starting reference; true profitability also depends on product cost.
How is ACoS different from ROAS?
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ACoS is spend as a percentage of revenue (Spend ÷ Revenue × 100). It moves inversely to ROAS: higher ROAS usually means lower ACoS.
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